Monthly Archives: January 2008
Cuddle up to your design partner and watch Helvetica
Love it or hate it, you can’t escape the typeface Helvetica. Logos for major brands such as 3M, Microsoft, Toyota, Staples, and American Airlines are set in Helvetica. You’ll also find this popular sans-serif typeface on IRS forms, street signs, and in word processing software.… Continue reading
Use a unique dedicated phone number from Skype to improve website conversion tracking
How many phone calls do you get from your website? It’s difficult to quantify unless the person answering your phone asks every caller, “How did you find us?” It’s much easier to track leads from a website contact form. But to determine internet marketing ROI,… Continue reading
