Category: Consulting

Reputation Management Case Study: American Apparel’s “That’s not our demographic” Incident

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Reputation management is extremely important. Take the recent American Apparel incident. If you’re not familiar with it, here’s a synopsis:

Why do we buy services?

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If you’re an American service worker in 2011, then you need not only more time, skills, knowledge, tools, manpower, and desire than your competition, but also more of all these things than your prospective customer.

Drupal Gardens Review

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This is huge. Drupal Gardens is the best way to get your feet wet with Drupal. Even if you’re a Drupal pro who prefers self hosting over SaaS, Drupal Gardens could be the best option for your small-biz / small-budget clientele.

Top 11 Tips for Improving Your Local Business’s Web Presence in 2011

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Top 10 lists are so 2010. Here’s a Top 11 list for the first Monday of the New Year. Some of these tips are oldies but goodies. Others are just things we all need to do regularly. Please contact us if you like some of… Continue reading

Great Time at UF Ad Council

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No, we didn’t get a group rate on blood pressure meds. This giant pill bottle is part of UF Ad Society’s Ad Council campaign titled Just What the Doctor Ordered. Very clever.

Posterous vs. Tumblr – Part 1

Adding content to a website has never been easier. In this post, I compare two free blogging platforms Posterous.com and Tumblr.com. Both allow easy posting from your mobile phone.

Alumnus offers warm and fuzzy tips to University of Florida advertising students

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I had a great time down in G’ville two weeks ago. I strolled onto the University of Florida campus to talk with Professor Lisa Duke Cornell‘s ADV 4101 Copywriting and Visualization class. I walked the same route from Murphree Hall to Weimer Hall that I… Continue reading

Video: The importance of defining your budget for design, development, and marketing projects

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When you’re shopping around for web services (design, development, marketing, etc.), be sure to share your budget range with your prospective vendors. Your budget is an important part of the equation when choosing between hosted, open source, or custom software. Also, it’s imperative to share… Continue reading

Advice for recent college grads looking for an advertising job

I’ve received many unsolicited resumes from college grads seeking employment. Most just earned a degree in advertising or graphic design and want any job in the industry. We’re not hiring, but I can offer some advice:

Website advice for small business owners: Make sure you have control

During the past few months, I’ve consulted several small companies who have left or are trying to leave their current web design company. I call them dot-refugees, and I’m always interested in finding out why they parted ways with their previous agency. They’ll talk, and… Continue reading