Internet Marketing (SEO, PPC, Email Marketing, and Display Advertising)
Internet marketing is an entire subset of integrated marketing communications and requires specific creative and technical expertise. It gives us the ability to generate instant response. For consumers, it's interactive, and for advertisers, it's trackable unlike any other advertising channel.
Audit, SWOT, and Plan
Every new internet marketing project starts with research. We audit your current site and marketing plan. Then we look internally for strengths & weaknesses and externally for opportunities & threats. Based on our findings, we prepare a plan. The plan often calls for natural and paid search, e-mail marketing, and display advertising.
Organic Search Engine Optimization (Natural SEO)
Consumers turn to search engines and online directories to find what they need. SEO is a useful tactic to improve your natural position on major search engines. We ignore the SEO tricks and stick with a common-sense, white-hat approach based on clean markup, useful content, and keyword-rich naming conventions. Here are a few examples of our natural SEO results*:
Motionbuzz SEO Results:
| URL | Search Term | Engine/Directory | Rank |
|---|---|---|---|
| petguard.com | organic dog food | top 3 | |
| nuttyidea.net | custom trail mix | top 3 | |
| wholesalepartsandtools.com | wholesale a/c parts | top 3 | |
| camarda.com | jacksonville financial advisors | top 3 | |
| visionsounds.com | florida recording studio | top 3 | |
| automastersinc.com | florida fleet repair | 1 | |
| wjsapprailroad.com | florida railroad contractors | 1 | |
| rivercitysecurity.com | jacksonville security guards | 1 | |
| hardrockmaterials.net | jacksonville concrete supplier | top 3 |
*on 5-41-11.
Pay-Per-Click Advertising (PPC)
We've been using paid search as part of our marketing tactics since 2000 (way before Google Adwords). We understand its strengths and weaknesses from first-hand experience. Google Adwords has revolutionized PPC advertising: "When people search using one of your keywords, your ad may appear next to the search results. Therefore, you're advertising to an audience that's already interested in you." We'll help you identify the best keywords, conduct A/B tests, design landing pages, and create a sales funnel. The ultimate goal is to increase conversion and minimize wasteful advertising.
Permission Marketing & Opt-In E-mail Marketing
E-mail marketing is still a valuable part of the internet marketing mix. We help our clients look hip, obey all applicable e-mail laws (such as The CAN-SPAM Act), and generate instant response.
Display Advertising (Banner ads) on Facebook
We're firm believers in fishing where there's fish. Currently, that place is Facebook. Using Facebook Ads, we can help you connect with more than 500 million potential customers. We aim to cut through Banner Blindness with clever design and interactivity. We can also help you create custom Facebook Fan pages, contests, promotions, and landing pages.
