Internet Marketing
Internet marketing is an entire subset of integrated marketing communications and requires specific creative and technical expertise. It gives us the ability to generate instant response. For consumers, it's interactive, and for advertisers, it's trackable unlike any other advertising channel.
Audit, SWOT, and Plan
Every new internet marketing project starts with research. We audit your current site and marketing plan. Then we look internally for strengths & weaknesses and externally for opportunities & threats. Based on our findings, we prepare a plan. The plan often calls for natural and paid search, e-mail marketing, and display advertising.
Natural Search Engine Optimization (SEO)
Consumers are increasingly turning to search engines and online directories to find what they need. SEO is a useful tactic to improve your natural position on major search engines. We ignore all the SEO "tricks" and stick with a common-sense approach based on clean markup, useful content, and keyword-rich naming conventions. Here are a few examples of our natural SEO results*:
| URL | Search Term | Engine/Directory | Rank |
|---|---|---|---|
| camarda.com | jacksonville financial advisors | 1 | |
| visionsounds.com | florida recording studio | 1 | |
| automastersinc.com | florida fleet repair | 1 | |
| richardcobb.com | romantic piano music | 3 | |
| ortegachiropractic.com | jacksonville chiropractic | 3 | |
| pvernonjonesmd.com | jacksonville eye care | 3 | |
| holylandstone.com | christian stone gifts | 2 | |
| petguard.com | organic dog food | 3 | |
| wjsapprailroad.com | florida railroad contractors | 3 | |
| rivercitysecurity.com | jacksonville security guards | 2 | |
| clearimagetech.com | wholesale blank pendants | 1 | |
| mmcbankers.biz | church mortgage bankers | 1 | |
| hardrockmaterials.net | jacksonville concrete dealer | 3 | |
| nuttyidea.net | custom nut mix | 3 | |
| wholesalepartsandtools.com | wholesale a/c parts | 5 |
*on 1-1-08.
Pay-Per-Click Advertising (PPC)
In 2000, we began using GoTo.com to bid on keywords. GoTo became Overture in 2001, and Yahoo! purchased Overture for $1.63 billion in 2003. Google launched AdSense the same year. Now it seems like every engine and directory has some kind of PPC system. We've been using paid search for a long time, and understand its strengths (and weaknesses) from first-hand experience.
E-mail Marketing
If executed correctly, e-mail marketing is a valuable part of the internet marketing mix. We help our clients look hip, obey all applicable e-mail laws (such as The CAN-SPAM Act), and generate instant response.
Display Advertising (Banner ads)
We aim to cut through Banner Blindness with clever design and interactivity. We also offer media placement.
