Posts written by Sonja

Reputation Management Case Study: American Apparel’s “That’s not our demographic” Incident

Reputation management is extremely important. Take the recent American Apparel incident. If you’re not familiar with it, here’s a synopsis:

Reboot your creativity with a collaborative art project

Sitting in front of a computer can be a drag. Some days I feel like the screen sucks the life out of me and my creativity. TV and computer screens are everywhere: at the gas pump, hanging from the ceiling at big box stores, attached… Continue reading