This is where it all comes together—it’s the convergence of everything we do.
We’ll help you:
- Get found by your target market
- Engage & convert visitors
- Nurture & retain new customers
- Measure & revise your plan
First Step: Audit, SWOT, and Plan
Every new internet marketing project starts with research. We audit your current site and marketing plan. Then we look internally for strengths & weaknesses and externally for opportunities & threats. Based on our findings, we prepare a plan and help you execute it. Our goal is help you attract, engage, convert, and retain quality customers.
SEO (Search Engine Optimization)
People turn to search engines and online directories to find stuff they need. SEO is a useful tactic to improve your position on search engines. We ignore the SEO tricks and stick with a common-sense, white-hat approach based on clean markup, useful content, quality backlinks, and keyword-rich naming conventions.
PPC (Pay-Per-Click) / Paid Search
We’ve been using paid search as part of our marketing tactics since 2000 (way before Google Adwords). We understand its strengths and weaknesses from first-hand experience. Google Adwords has revolutionized PPC advertising: “When people search using one of your keywords, your ad may appear next to the search results. Therefore, you’re advertising to an audience that’s already interested in you.” We’ll help you identify the best keywords, conduct A/B tests, design landing pages, and create a sales funnel. The ultimate goal is to increase conversion and minimize wasteful advertising.
Permission Marketing & Opt-In E-mail Marketing
E-mail marketing is still a valuable part of the internet marketing mix. We help you look hip, obey all applicable e-mail laws (such as The CAN-SPAM Act), and generate instant response. We highly recommend MailChimp.