Category: Internet Marketing

Higher-Ed marketers, take a look at this

“students who are contacted by both email and direct mail are four times more likely to apply than those who are contacted only via email.” – AdWeek

SEO Doesn’t Exist in a Vacuum

This article from Search Engine Land is worth reading. SEO doesn’t live in a vacuum. To accomplish SEO goals, we often work with corporate leadership, designers, copywriters, and IT folks. SEO should be a core part of your digital marketing strategy.

Keyword Research for SEO

Keyword Research

Sometimes a simple tweak to the keywords in your website’s meta title, description and body copy can make a big difference in whether or not a potential customer can find you on Google.

Should you pay for clicks or impressions?

Google Adwords

“Some 56.1% of all the impressions served on the Google display platforms could never have been actually seen because they were served outside of the browser window.”

Search engine marketing 101: three ways to get your site and business on Google, Yahoo, and Bing

“How much does it cost to get my site on Google?” I get this question several times a week from small business owners, and my standard reply is: “It’s easy. There are three ways. The first two are free, but it can take weeks or… Continue reading

Video screencast: Anatomy of a Google SERP (Search Engine Results Page)

Sonja and I recently recorded our first Screenr screencast titled Anatomy of a Google SERP (Search Engine Results Page). Screenr allows you to easily create screencasts for Twitter. Once you record a screencast, you can tweet the link, publish to YouTube, or download the .flv.

5 Low Budget Web Marketing Tips for 2009

From natural search engine optimization to posting sales videos on YouTube, these tips will help you stretch your 2009 web marketing budget.

Use a unique dedicated phone number from Skype to improve website conversion tracking

How many phone calls do you get from your website? It’s difficult to quantify unless the person answering your phone asks every caller, “How did you find us?” It’s much easier to track leads from a website contact form. But to determine internet marketing ROI,… Continue reading