“students who are contacted by both email and direct mail are four times more likely to apply than those who are contacted only via email.” – AdWeek
This article from Search Engine Land is worth reading. SEO doesn’t live in a vacuum. To accomplish SEO goals, we often work with corporate leadership, designers, copywriters, and IT folks. SEO should be a core part of your digital marketing strategy. http://searchengineland.com/seo-cant-always-get-wants-can-223953
Sometimes a simple tweak to the keywords in your website’s meta title, description and body copy can make a big difference in whether or not a potential customer can find you on Google.
“Some 56.1% of all the impressions served on the Google display platforms could never have been actually seen because they were served outside of the browser window.”
Sonja and I recently recorded our first Screenr screencast titled Anatomy of a Google SERP (Search Engine Results Page). Screenr allows you to easily create screencasts for Twitter. Once you record a screencast, you can tweet the link, publish to YouTube, or download the .flv.
From natural search engine optimization to posting sales videos on YouTube, these tips will help you stretch your 2009 web marketing budget.
How many phone calls do you get from your website? It’s difficult to quantify unless the person answering your phone asks every caller, “How did you find us?” It’s much easier to track leads from a website contact form. But to determine internet marketing ROI,… Continue reading