Higher-Ed marketers, take a look at this

“students who are contacted by both email and direct mail are four times more likely to apply than those who are contacted only via email.” – AdWeek

SEO Doesn’t Exist in a Vacuum

This article from Search Engine Land is worth reading. SEO doesn’t live in a vacuum. To accomplish SEO goals, we often work with corporate leadership, designers, copywriters, and IT folks. SEO should be a core part of your digital marketing strategy. http://searchengineland.com/seo-cant-always-get-wants-can-223953

Keyword Research for SEO

Sometimes a simple tweak to the keywords in your website’s meta title, description and body copy can make a big difference in whether or not a potential customer can find you on Google.

Read more

Search engine marketing 101: three ways to get your site and business on Google, Yahoo, and Bing

“How much does it cost to get my site on Google?”

I get this question several times a week from small business owners, and my standard reply is:

“It’s easy. There are three ways. The first two are free, but it can take weeks or even months to see results. The third way will cost you, but you’ll get targeted traffic to your site within a few days. It’s best to do all three, but if you need leads quickly, then you should start with #3.”

Read more