Work: UF PathLabs

University of Florida PathLabs is a leading provider of surgical pathology and diagnostic laboratory services for the entire Southeast. We successfully planned, designed, coded, and launched their new website in three months.

  • UF PathLabs: homepage
  • UF PathLabs: sub page
  • UF PathLabs: Drupal editing
  • UF PathLabs: wireframe
  • UF PathLabs: style guide
  • UF PathLabs: documentation
The purpose of the new website is to help UF PathLabs market their services to current and prospective clients.After a thorough planning stage with UF PathLabs, we decided to organize the website by pathology specialty. Therefore, users can view all content types (including tests, pathologists, fellows, news, and case studies) by specialty.

Another primary feature is the “Find a Test” search engine. It allows users to quickly find a specific pathology test by searching alphanumerically or by keyword.

We built the website using Drupal, an open source CMS used for many high-profile websites. Drupal allows UF PathLabs to control all aspects of their website, including adding, editing, and deleting content. The Drupal site was used for over 7 years.

What we did:

  • Strategic planning
  • Wireframing
  • Style guide based on UF ID
  • UI design
  • Drupal theme development
  • Custom content types and views
  • Custom search
  • Custom email form notification
  • Photography art direction
  • Updates and Drupal support
  • On-site Drupal training
  • Documentation & user manual


We completed an initial round of SEO. After two weeks, the site came up first on Google for “pathology testing Florida.” The site is ranked well for many other “industry + geographic” keyword phrases.

Prior to launch, we went down to UF PathLabs in Gainesville, FL, and completed a Drupal CMS training session. After launch, we provided additional training using GoToMeeting.

Since completing the Drupal training, their staff has been able to manage the site’s content, add entirely new content types, and create new web forms. Drupal CMS allows them to do this without touching PHP code or the mySQL database.

Thomas Gapinski of Motionbuzz with Dr. Vincek, Medical Director of UF PathLabs

Thomas Gapinski of Motionbuzz with Dr. Vincek of UF PathLabs

“We at UF PathLabs have selected Motionbuzz web design studio after carefully considering a number of other companies. …We are very pleased with the end result and are strongly recommending Motionbuzz and their staff.”
University of Florida Pathology Laboratories

Let’s take the next step together…