Reputation Management Case Study: American Apparel’s “That’s not our demographic” Incident
Why do we buy services?
Drupal Gardens Review
Posterous vs. Tumblr – Part 1
Adding content to a website has never been easier. In this post, I compare two free blogging platforms Posterous.com and Tumblr.com. Both allow easy posting from your mobile phone.
Alumnus offers warm and fuzzy tips to University of Florida advertising students
I had a great time down in G’ville two weeks ago. I strolled onto the University of Florida campus to talk with Professor Lisa Duke Cornell‘s ADV 4101 Copywriting and Visualization class. I walked the same route from Murphree Hall to Weimer Hall that I… Continue reading
Video: The importance of defining your budget for design, development, and marketing projects
When you’re shopping around for web services (design, development, marketing, etc.), be sure to share your budget range with your prospective vendors. Your budget is an important part of the equation when choosing between hosted, open source, or custom software. Also, it’s imperative to share… Continue reading
Advice for recent college grads looking for an advertising job
I’ve received many unsolicited resumes from college grads seeking employment. Most just earned a degree in advertising or graphic design and want any job in the industry. We’re not hiring, but I can offer some advice:
Website advice for small business owners: Make sure you have control
During the past few months, I’ve consulted several small companies who have left or are trying to leave their current web design company. I call them dot-refugees, and I’m always interested in finding out why they parted ways with their previous agency. They’ll talk, and… Continue reading