Why do we buy services?

If you’re an American service worker in 2011, then you need not only more time, skills, knowledge, tools, manpower, and desire than your competition, but also more of all these things than your prospective customer.

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Top 11 Tips for Improving Your Local Business’s Web Presence in 2011

Top 10 lists are so 2010. Here’s a Top 11 list for the first Monday of the New Year. Some of these tips are oldies but goodies. Others are just things we all need to do regularly. Please contact us if you like some of these tips and need help improving your web presence this year. We wish everyone a happy, healthy, and prosperous 2011!

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Great Time at UF Ad Council

No, we didn’t get a group rate on blood pressure meds. This giant pill bottle is part of UF Ad Society’s Ad Council campaign titled Just What the Doctor Ordered. Very clever.

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Website advice for small business owners: Make sure you have control

During the past few months, I’ve consulted several small companies who have left or are trying to leave their current web design company. I call them dot-refugees, and I’m always interested in finding out why they parted ways with their previous agency. They’ll talk, and I’ll listen. Sometimes it becomes apparent that the disgruntled business owner is at fault, and even the best web design company will fall short of their expectations.

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Shared, VPS, or Dedicated: Which web hosting type is best for your business?

Web hosting is one of the most important aspects of any internet business. However, it’s commonly misunderstood. There are so many web hosting companies, and each one offers different types and plans. It gets confusing, and shopping for the best one can take days or even weeks. Since 1999, I’ve used over a dozen web hosts, and each one is different. However, most reputable web hosting companies now offer three types of hosting: shared, VPS (virtual private server), and dedicated. Regardless of the hosting company you choose, you should understand these three types of hosting before signing up for a plan.

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The best free apps for creating website content

A website without fresh content is like a sushi bar without fresh tuna. Customers might visit once, but they probably won’t be back. Whether you operate a simple corporate site or complex eCommerce storefront, new content is a valuable asset. But professional content creation software can be expensive. I work with some small businesses who simply don’t have $650 for Adobe Photoshop, $300 for Sony Sound Forge, or $350 for Microsoft Office.

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