Tips for Video SEO: How to Boost Your Video’s Search Visibility

Without a doubt, video content is a vital tool for businesses and creators alike. However, creating high-quality videos is only half the battle—ensuring they are discoverable is just as critical. Video SEO is the process of optimizing video content to improve its visibility in SERPs.

How to create marketing videos with your iPhone

If you’re not already creating videos to promote your business or organization, then now is a great time to start. In this post, I’ll give 10 tips for producing quality videos with your phone. But first…

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Video SEO with Wistia

This is good news. I was disappointed when Wistia removed the SEO tools from their Free plan, but now SEO is back and supposedly better than ever. They also have a Basic plan for $25/mo. that allows you to remove the Wistia branding. However, if you want to add a CTA screen or email sign-up … Read more

SEO Tools to Use Before Publishing a YouTube Video

Unless you’re a kitten or pop star, your business will likely get the most return from a “How To” video. People turn to YouTube when they have questions. With that in mind, take a look at this post from ReelSEO, 5 SEO Tools You Need to Use BEFORE Publishing a YouTube Video.

Down to Earth Farm

Check out our new video about Down to Earth Farm. We’ve been long-time fans of the farm and thoroughly enjoy eating their fresh, locally grown vegetables. Our whole family visited the farm, then Thomas and I went back for the video shoot. Thank you Brian and Kristen for sharing your story with us. It’s truly inspirational.

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3 Tips for Using QR Codes in Marketing

QR codes are popping up everywhere. If you’ve seen one of these black-and-white squares and wondered what it is, it is a QR code. In this vlog, we offer three tips for using QR codes in marketing.

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Control vs. Responsibility: How to choose the best software for your business

Whether you’re the CEO of a Fortune 500 company or the sole-proprietor of a local boutique, you need to be aware of the different types of web-based business software before you’re able to intelligently pick the best option for your organization.

I consult a wide variety of business executives, and many of them don’t know the first thing about web-based business software. Some are eager to learn while others have the “I’m-too-important-to-worry-about-tech” attitude. Sure, that was fine a decade ago (or maybe even a few years ago), but as the mobile and social web transform our business landscape, a CEO with some geek kung fu is a valuable asset to a forward-looking corporation.

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