When it comes to social media marketing, it’s easy to think you have to pick a side: organic or paid. But here’s the thing, the smartest brands don’t choose between them. They combine them.
If you’ve been keeping an eye on Google’s search results lately, you might have noticed a significant change: the introduction of AI Overviews. These AI-generated summaries appear at the top of search results.
Does site speed impact my site’s Google rank? That’s a great question. The short answer is yes. Your website’s performance can make or break your online success. A fast-loading website isn’t just a nice-to-have; it’s a crucial factor that directly impacts UX and SEO.
Searching for web design trends for doctors, dentists, and hospitals? The healthcare industry continues to evolve rapidly, and websites play a critical role in bridging the gap between providers and patients. In 2025, healthcare and medical web design is all about innovation, accessibility, and user-centricity.
One thing is for sure: technology changes rapidly. And nonprofit organizations must keep pace to remain effective and connect with their audiences. In 2025, digital marketing offers nonprofits unparalleled opportunities to amplify their missions, reach supporters, and drive meaningful impact.
Without a doubt, video content is a vital tool for businesses and creators alike. However, creating high-quality videos is only half the battle—ensuring they are discoverable is just as critical. Video SEO is the process of optimizing video content to improve its visibility in SERPs.
If you’re not already creating videos to promote your business or organization, then now is a great time to start. In this post, I’ll give 10 tips for producing quality videos with your phone. But first…
This is good news. I was disappointed when Wistia removed the SEO tools from their Free plan, but now SEO is back and supposedly better than ever. They also have a Basic plan for $25/mo. that allows you to remove the Wistia branding. However, if you want to add a CTA screen or email sign-up … Read more
This TED Talk is worth watching. How to speak so that people want to listen.
“students who are contacted by both email and direct mail are four times more likely to apply than those who are contacted only via email.” – AdWeek