During the past few months, I’ve consulted several small companies who have left or are trying to leave their current web design company. I call them dot-refugees, and I’m always interested in finding out why they parted ways with their previous agency. They’ll talk, and I’ll listen. Sometimes it becomes apparent that the disgruntled business owner is at fault, and even the best web design company will fall short of their expectations.
5 Low Budget Web Marketing Tips for 2009
From natural search engine optimization to posting sales videos on YouTube, these tips will help you stretch your 2009 web marketing budget.
Buzzing Along for 8 Years
Grab a cupcake. Motionbuzz is eight years old. I started Motionbuzz as a “side business” during the summer of 2000 while working as an art director for a dot-com startup. I was 24. Nine months later (the day after I closed on my first home), my employer went belly up and laid off everyone. I was shocked, but the layoff was a blessing in disguise. The next morning, Motionbuzz became my full-time pursuit.
Getting musical at the Songwriter’s Circle
Last month I was pleased to share the stage with Rebecca Zapen and Brenda David during the Songwriter’s Circle at European Street Cafe in San Marco. Songwriter’s Circle is organized by promoter Ray Lewis and singer/songwriter Larry Mangum and “features three regional songwriters presenting their original music in the listening room environment.”
3 Reasons to Consider the Website Favicon When Designing a Logo
A website favicon (favorites icon) is a small graphic (usually 16×16 pixels) associated with a particular website, and it appears in a browser’s URL bar, tabs, and bookmarks. When I design logos, I always consider the favicon because:
Shared, VPS, or Dedicated: Which web hosting type is best for your business?
Web hosting is one of the most important aspects of any internet business. However, it’s commonly misunderstood. There are so many web hosting companies, and each one offers different types and plans. It gets confusing, and shopping for the best one can take days or even weeks. Since 1999, I’ve used over a dozen web hosts, and each one is different. However, most reputable web hosting companies now offer three types of hosting: shared, VPS (virtual private server), and dedicated. Regardless of the hosting company you choose, you should understand these three types of hosting before signing up for a plan.
Cuddle up to your design partner and watch Helvetica
Love it or hate it, you can’t escape the typeface Helvetica. Logos for major brands such as 3M, Microsoft, Toyota, Staples, and American Airlines are set in Helvetica. You’ll also find this popular sans-serif typeface on IRS forms, street signs, and in word processing software. Last summer marked Helvetica’s 50th anniversary and the release of Helvetica, a feature-length independent film by Gary Hustwit about typography and graphic design. I missed the screening in Orlando last fall, so I was happy when it became available on Netflix.
The best free apps for creating website content
A website without fresh content is like a sushi bar without fresh tuna. Customers might visit once, but they probably won’t be back. Whether you operate a simple corporate site or complex eCommerce storefront, new content is a valuable asset. But professional content creation software can be expensive. I work with some small businesses who simply don’t have $650 for Adobe Photoshop, $300 for Sony Sound Forge, or $350 for Microsoft Office.
Reboot your creativity with a collaborative art project
Sitting in front of a computer can be a drag. Some days I feel like the screen sucks the life out of me and my creativity. TV and computer screens are everywhere: at the gas pump, hanging from the ceiling at big box stores, attached to the treadmills at my gym, in waiting rooms, and in most minivans.