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Social Media Marketing

How Organic and Paid Social Media Work Together to Build a Stronger Strategy

May 21, 2025May 20, 2025

When it comes to social media marketing, it’s easy to think you have to pick a side: organic or paid. But here’s the thing, the smartest brands don’t choose between them. They combine them.

Facebook’s advertising scheduling system works in Pacific Time

May 12, 2015April 29, 2015

Just a reminder to my EST clients, Facebook’s advertising scheduling system works in Pacific Time. So if you have a time-sensitive campaign, remember to adjust the start and end times to your target audience’s time zone.

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Use social media to communicate during an emergency

May 12, 2015January 26, 2015

In preparation for Winter Storm Juno, many businesses and schools in the Northeast are closing early today. Most organizations are using social media to communicate with their customers.

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