Just a reminder to my EST clients, Facebook’s advertising scheduling system works in Pacific Time. So if you have a time-sensitive campaign, remember to adjust the start and end times to your target audience’s time zone.
How Organic and Paid Social Media Work Together to Build a Stronger Strategy
When it comes to social media marketing, it’s easy to think you have to pick a side: organic or paid. But here’s the thing, the smartest brands don’t choose between them. They combine them.