When it comes to social media marketing, it’s easy to think you have to pick a side: organic or paid. But here’s the thing, the smartest brands don’t choose between them. They combine them.
Just a reminder to my EST clients, Facebook’s advertising scheduling system works in Pacific Time. So if you have a time-sensitive campaign, remember to adjust the start and end times to your target audience’s time zone.
In preparation for Winter Storm Juno, many businesses and schools in the Northeast are closing early today. Most organizations are using social media to communicate with their customers.
Have you considered advertising on Twitter? We’ve been managing Twitter ad campaigns for clients, and the platform is very easy to use. It allows us to target by interests, similar followers, gender, language, and geography.
What do you think of Twitter’s new layout for profile pages? Looks like Facebook to me. I use Twitter from my iPhone, so I don’t often see full profile pages. How about you? Follow us on Twitter and we’ll follow you back: https://twitter.com/motionbuzz
IHOP created National Pancake Day as a way to inspire pancake lovers around the nation to help them raise money for charity. I love pancakes, so naturally, I love this holiday. One of the tools we use for social media promotions is Shortstack. Their logo is a stack of pancakes with a pat of butter on top. On Twitter, I asked Shortstack if they were offering any deals in honor of National Pancake Day. They asked me to send them an email, and they would see what they could do. To my surprise, and delight, they sent me a
Valentine’s Day is only 10 days away! Now is a great time to tell your clients and customers how much you appreciate them. Here’s a 15-second spot we created for our client, Darling Clementines.