Tag Archives: Screencast

E-mail Marketing Tips: How To Increase Click Performance

What element in your e-mail newsletter generates the highest click-through rate? Using click-performance data from the past four years, we’ll show you how video thumbnails achieved a click-through rate of over 90%. We’ll also show you the sort of video thumbnails that generate the most… Continue reading

Top 11 Tips for Improving Your Local Business’s Web Presence in 2011

Top 10 lists are so 2010. Here’s a Top 11 list for the first Monday of the New Year. Some of these tips are oldies but goodies. Others are just things we all need to do regularly. Please contact us if you like some of… Continue reading

Video Screencast: Four easy and affordable ways to build web forms

Update 3/13/2012: Machform v.3 is now available. The color scheme of the admin isn’t my cup of tea, but the new functionality looks great. I love the PayPal payment option. Also Forms for Joomla v.2.5 is available. I’m very pleased Phil Taylor at Blue Flame… Continue reading

Video screencast: Why you should 301 redirect your old URLs when launching a redesigned website

So your website has been around for a few years and it’s time to redesign. Maybe you’re planning to use a CMS such as Drupal, Joomla, or WordPress, and you want to use SEF URLs instead of your old “index.asp?pageid=123” dorky ones. Sounds like a… Continue reading

Video screencast: Anatomy of a Google SERP (Search Engine Results Page)

Sonja and I recently recorded our first Screenr screencast titled Anatomy of a Google SERP (Search Engine Results Page). Screenr allows you to easily create screencasts for Twitter. Once you record a screencast, you can tweet the link, publish to YouTube, or download the .flv.