Back To School and Labor Day are over, and now it’s time to focus our marketing efforts on Thanksgiving, Christmas, and 2012.
In this short video, Sonja and I discuss three things you can do to help prepare your business for the holidays.
1. Start selling online NOW!
Some of our clients have asked us if there’s still time to launch an eCommerce store before Thanksgiving. The simple answer is YES. The quickest, easiest, and most affordable way to get started with eCommerce is to use a hosted shopping cart. We recommend:
Which one is best for you? It really depends on your requirements, so contact us if you need help.
2. Keep in touch with your customers, vendors, and business colleagues.
Email still works! We use MailChimp for sending out monthly email newsletters. MailChimp is easy, affordable, and we highly recommend them.
3. Make sure your customers can find you online and offline.
How’s your “Findability?” Take a few minutes to verify that your business info is up to date on Google Places. It’s also important to create a Facebook Page for your business. Being on Google Places and Facebook helps your customers find you—especially from their smartphones. Make sure you include holiday business hours and promotions in an obvious spot on your website. Don’t make your customers dig or think.
Of course these are just a few basic tips. You probably have a much longer to-do list. Please contact us if you need help with your holiday marketing projects. Don’t dilly-dally!